[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"content-doc-dcioab009f8d":3},{"user":4,"document":8,"mainDocument":27,"columnUrl":29,"subscription":30,"footer":42,"text":80},{"isAuthenticated":5,"isAdmin":5,"displayName":6,"avatarUrl":6,"nid":6,"groupLevel":7},false,"",-10,{"id":9,"fullTitle":10,"subTitle":6,"url":11,"columnId":12,"columnName":13,"columnUrl":14,"summary":6,"contentHtml":15,"mainContentHtml":6,"posterUrl":16,"createDate":17,"displayDate":18,"displayDateSlash":19,"pageviews":20,"tags":21,"hidden":5,"isSubContent":5,"replyDocOrTargetId":6,"contentType":23,"videoId":6,"liveVideoUrl":6,"useContentVideo":5,"duration":24,"price":24,"priceText":25,"priceBadgeText":25,"priceBadgeClass":26,"freeForMinGroupLevel":24,"redirectUrl":6,"readyToStream":5},"dcioab009f8d","礼来(LLY)减肥药广告惹官司！遭诺和诺德(NVO)指控“误导性营销”","\u002Fdoc\u002Fdcioab009f8d","col18178739ee","美股资讯","\u002Fcol\u002Fcol18178739ee","\u003Cp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">美股投资网获悉，随着两家制药巨头之间的竞争不断升级，诺和诺德(NVO)已向美国联邦法院提起诉讼，指控礼来(LLY)针对其畅销减肥药Zepbound以及糖尿病注射药物Mounjaro的广告具有误导性。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">诺和诺德此次诉讼的核心是一则礼来于4月开始投放的广告。诺和诺德总法律顾问约翰·库克尔曼在接受采访时表示，该广告引用了两款药物的头对头研究结果，宣称使用Zepbound的患者平均减重50磅，而使用Wegovy的患者平均减重33磅。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">根据这家丹麦制药公司提供的诉讼文件副本，诺和诺德表示，礼来的广告宣传活动依赖于过时的减重对比数据，即使用了低于目前市场供应剂量的诺和诺德减肥药Wegovy进行比较。尽管礼来的Zepbound在去年一项头对头临床试验中击败了Wegovy，但诺和诺德随后获得批准，可以使用比该试验中更高剂量的药物。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">诺和诺德认为，更合理的比较方式应该是参考两项不同的研究其中一项研究显示，诺和诺德高剂量Wegovy能够帮助患者平均减重47磅;另一项研究显示，Zepbound能够帮助患者平均减重48磅。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">诺和诺德还表示，礼来针对其糖尿病药物Mounjaro投放的广告存在错误信息。该广告基于与较低剂量Ozempic的比较，向消费者宣称礼来的药物在降低血糖方面优于诺和诺德的Ozempic，而目前市场上的Ozempic剂量已经有所不同。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">库克尔曼表示，这家丹麦制药公司正在请求法院命令礼来立即停止播放相关广告，并发布“纠正性广告”。他表示“他们已经造成错误信息传播，现在需要进行清理。”\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">库克尔曼表示，此次诉讼是在诺和诺德于4月向礼来发送停止侵权函之后提起的。他称，礼来并未对此作出回应，而是在广告中增加了一项免责声明，说明研究期间所使用的更高剂量药物当时尚未上市。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">该诉讼已提交至美国新泽西州地区法院，指控礼来违反了《兰哈姆法案》下有关虚假广告和不正当竞争的联邦及州法律。库克尔曼表示，公司还可能通过美国食品药品监督管理局(FDA)寻求进一步救济措施。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">根据行业研究的预测，到2030年，全球肥胖症药物市场规模预计将达到每年1200亿美元。两家制药商目前正围绕这一巨大市场展开激烈争夺。虽然诺和诺德凭借Wegovy率先进入市场，但美国制药巨头礼来随后凭借Zepbound追赶并取得领先，目前在销售额方面占据优势。诺和诺德一直在加速行动以夺回市场份额，包括与远程医疗公司合作，以及推出一款已被患者广泛接受、市场需求极其旺盛的新型减肥口服药。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">最专业的美股资讯,推荐美股大数据 \u003Ca href=\"https:\u002F\u002FStockwe.com\u002F\">https:\u002F\u002FStockwe.com\u002F\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">如何识别美股市场异常波动？美国机构主力资金买卖情况，出货和吸筹，使用美股投资网VIP会员，2008年成立于美国硅谷，由前纽约证券交易所分析师Ken创立，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化模型，建立了一个股市数据库 \u003Ca href=\"https:\u002F\u002FStockWe.com\u002F\">https:\u002F\u002FStockWe.com\u002F\u003C\u002Fa> 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buy@TradesMax.com 美国电话 626-378-3637","公司介绍","\u003Cp class=\"MsoNormal\">美股大数据 \u003Ca href=\"https:\u002F\u002Fstockwe.com\" target=\"_blank\" rel=\"noopener\">StockWe.com\u003C\u002Fa> 是一个美国领先的金融和美股信息大数据提供商，紧盯华尔街金融市场和行情，2008年成立于美国硅谷，创始人是前纽约证券交易所资深分析师Ken，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化交易模型，每天处理海量股票数据：挖掘潜力大牛股，捕捉期权异动大单，实时主力资金流向、机构持仓变化、川普突发新闻，美股买卖信号第一时间发到您手机APP。\u003C\u002Fp>","专业美股投资者都在这里",{"loading":81,"search":82,"searchPlaceholder":82,"hotContent":83,"draft":84,"noData":85,"searchNoData":86,"edit":87,"editVideo":88,"courseContent":89,"more":90,"buyNow":91,"subscribeNow":92,"encoding":93,"paidContent":94},"Loading...","搜索","热门内容","草稿","目前没有任何内容公布","当前检索内容没有数据","编辑","编辑视频","课程内容","更多","立即购买后观看","- 立即订阅 -","视频编码中...","付费内容"]