[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"content-doc-dcio01b7255d":3},{"user":4,"document":8,"mainDocument":27,"columnUrl":29,"subscription":30,"footer":42,"text":80},{"isAuthenticated":5,"isAdmin":5,"displayName":6,"avatarUrl":6,"nid":6,"groupLevel":7},false,"",-10,{"id":9,"fullTitle":10,"subTitle":6,"url":11,"columnId":12,"columnName":13,"columnUrl":14,"summary":6,"contentHtml":15,"mainContentHtml":6,"posterUrl":16,"createDate":17,"displayDate":18,"displayDateSlash":19,"pageviews":20,"tags":21,"hidden":5,"isSubContent":5,"replyDocOrTargetId":6,"contentType":23,"videoId":6,"liveVideoUrl":6,"useContentVideo":5,"duration":24,"price":24,"priceText":25,"priceBadgeText":25,"priceBadgeClass":26,"freeForMinGroupLevel":24,"redirectUrl":6,"readyToStream":5},"dcio01b7255d","汉堡王经典产品升级引消费者回流！二季度在美销售额暴增抢占麦当劳(MCD)市场份额","\u002Fdoc\u002Fdcio01b7255d","col18178739ee","美股资讯","\u002Fcol\u002Fcol18178739ee","\u003Cp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">美股投资网获悉，快餐行业最激烈的竞争之一，在近期财报表现和行业数据中迎来了一个具有决定性的回合。餐饮品牌国际(QSR)旗下汉堡王在美国市场第二季度实现了8.5%的同店销售额增长，轻松超过了同期基本重叠周期内麦当劳(MCD)仅0.8%的销售额增长表现。虽然汉堡王同时进行了餐厅翻新并加强营销推广，但“皇堡”(Whopper)产品升级可能才是推动业绩反超的主要因素。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">这场竞争可以追溯到今年2月，当时汉堡王宣布在美国全部6600家门店推出近十年来首次重大“皇堡”升级。汉堡王总裁汤姆·柯蒂斯表示，这次皇堡调整是一种“进化”，而不是彻底重新设计。他表示，皇堡本身就是一个标志性产品，因此公司的目标是根据消费者直接反馈对其进行提升，而不是重新打造这款汉堡。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">据悉，此次皇堡升级包括采用新的芝麻籽面包，并使用一种特殊涂层，让芝麻籽不会轻易脱落;升级蛋黄酱，增加清新的柑橘风味;更换新的贝壳式包装盒，解决消费者长期抱怨皇堡在包装中容易被压扁的问题。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">3月，麦当劳则在全美推出了“大拱门汉堡”(Big Arch)。这款大型汉堡采用两块四分之一磅重的牛肉饼、三片白切达奶酪、香脆洋葱、生菜、酸黄瓜以及特色酱料，被麦当劳宣传为该品牌“迄今最大、最大胆的汉堡”。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">不过，麦当劳首席执行官克里斯·肯普钦斯基在一段推广视频中试吃“大拱门汉堡”后意外走红网络，但原因却并非正面。他因试吃时犹豫的小口咬食动作，以及反复将这款汉堡称为“产品”，遭到大量网友嘲讽。几天后，汉堡王总裁柯蒂斯抓住机会，通过TikTok发布视频，自己大口享用皇堡，并开玩笑称，唯一缺少的东西就是一张餐巾纸。\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">过去几个月，食品网站和博客对皇堡的正面评价比例高于麦当劳“大拱门汉堡”的相关评价。谷歌搜索趋势数据也显示，消费者搜索“Whopper”(皇堡)的热度高于搜索“Big Arch”(大拱门汉堡)。柯蒂斯在接受采访时谈到这场汉堡大战的发展情况时表示“很多消费者都在说，他们这是很长时间以来第一次重新回来。”\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">最专业的美股资讯,推荐美股大数据 \u003Ca href=\"https:\u002F\u002FStockwe.com\u002F\">https:\u002F\u002FStockwe.com\u002F\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>\u003Cspan style=\"font-size: large;\">如何识别美股市场异常波动？美国机构主力资金买卖情况，出货和吸筹，使用美股投资网VIP会员，2008年成立于美国硅谷，由前纽约证券交易所分析师Ken创立，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化模型，建立了一个股市数据库 \u003Ca href=\"https:\u002F\u002FStockWe.com\u002F\">https:\u002F\u002FStockWe.com\u002F\u003C\u002Fa> 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buy@TradesMax.com 美国电话 626-378-3637","公司介绍","\u003Cp class=\"MsoNormal\">美股大数据 \u003Ca href=\"https:\u002F\u002Fstockwe.com\" target=\"_blank\" rel=\"noopener\">StockWe.com\u003C\u002Fa> 是一个美国领先的金融和美股信息大数据提供商，紧盯华尔街金融市场和行情，2008年成立于美国硅谷，创始人是前纽约证券交易所资深分析师Ken，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化交易模型，每天处理海量股票数据：挖掘潜力大牛股，捕捉期权异动大单，实时主力资金流向、机构持仓变化、川普突发新闻，美股买卖信号第一时间发到您手机APP。\u003C\u002Fp>","专业美股投资者都在这里",{"loading":81,"search":82,"searchPlaceholder":82,"hotContent":83,"draft":84,"noData":85,"searchNoData":86,"courseContent":87,"more":88,"buyNow":89,"subscribeNow":90,"encoding":91,"paidContent":92},"Loading...","搜索","热门内容","草稿","目前没有任何内容公布","当前检索内容没有数据","课程内容","更多","立即购买后观看","- 立即订阅 -","视频编码中...","付费内容"]